In the quest for eternal youth and vitality, collagen has emerged as a star player in the health and wellness industry. From glowing skin to pain-free joints, it promises many benefits. Collagen is an unwavering buzzword in the health and beauty industry and supplementing with collagen is becoming far more common.
Here’s where Ethos come in!
Whilst most brands are focused on the beauty side of things, Ethos are on a mission to make optimum performance accessible at every moment. Their aim is to create products that give a proven advantage and fit seamlessly into people’s lives, build a supportive tribe for the tough times, the joyful times and every moment in between.
Today we’ll delve into collagen, collagen supplementation and a company who’re aiming to pioneer the fitness space.
What is collagen?
Collagen is a protein that serves as one of the main building blocks for our bones, skin, muscles, tendons, and ligaments. It is also found in many other body parts, including blood vessels, corneas, and teeth. Essentially, it’s the substance that holds the body together. Collagen provides structure, strength, and elasticity.
- Collagen is the Most Abundant Protein in Your Body: It makes up about 30% of your body’s protein content, playing a crucial role in maintaining the structure of your skin, muscles, tendons, and ligaments.
- As You Age, Collagen Production Decreases: Collagen production starts declining from around 20, at a rate of ~1-1.5% per year. As production decreases, we see an increased risk of injury and joint pain, visible signs of ageing, weak muscles, and a general decline in stability in the body.
- Collagen is Lacking In Typical Diets: Modern diets often lack collagen-rich foods, as we do not often consume collagen-rich parts of animals like skin or tendons, or fish heads, scales, eyeballs, and bone broth.
What is Ethos?
Ethos is a performance-focused collagen protein supplement. All you need is one sachet, two sips and you’ve got 20 grams of bovine* collagen protein.
They note it is not an overnight fix but if you commit to it like you commit to yourself, you’ll feel it in the months and years to come.
Collagen may be novel to people in the fitness space, but at Ethos, their aim is to shine a light on its importance.
Where did the idea for Ethos come from?
The problem started when Ethos founder, Ed was preparing to cycle the length of South America.
The market was full of brilliant energy and hydration products, but nothing he could easily take on-the-go to top up his protein levels. Protein bars melted, had less desirable ingredients, and were harsh on his stomach, so he resorted to cans of warm tuna – bleak!
Upon returning to working in an office, Ed noticed how inconvenient protein shakes were again.
In 2021, he pitched the idea of making protein more convenient for day-to-day life, and to fellow fitness enthusiast Sam. It was a no-brainer, as he struggled to carry tubs of decent-quality protein when travelling.
So, 3.5 years later, after 37 taste iterations, focus groups, and plenty of 4 am note taking, Ethos launched. A mouth-watering two-sip, 20,000 mg liquid collagen protein shot that’s kind on your stomach, dairy-free and has benefits that go far beyond just muscle repair.
What are the proposed benefits of Ethos collagen?
- Supports Muscle Recovery and Growth: Collagen is rich in amino acids, particularly glycine, proline, and hydroxyproline. They are all essential for muscle repair and growth. Supplementing can help speed up recovery times and enhance muscle synthesis.
- Promotes Joint Health and Flexibility: Intense training can strain your joints. Collagen can support joint health by maintaining the integrity of your cartilage. This can reduce the risk of injury, and promote greater flexibility and mobility.
- Supports Overall Performance: With 20g of high-quality collagen protein in each sachet, you’ll get a significant protein boost that helps support endurance, reduce joint discomfort and protect the structure of your body.
- Enhances Skin, Hair, and Nail Health: Beyond its performance benefits, collagen can also help improve skin elasticity, reduce wrinkles, and strengthen hair and nails, helping you to look, and feel your best.
- Supports Gut Health: The amino acids in collagen can help strengthen the gut lining. This promotes better digestion and nutrient absorption, which is especially important for those experiencing digestive issues.
As with many areas of nutrition, collagen supplementation is an area of emerging research where there is still some work to do, so it will be interesting to see how further research develops in the coming years!
It is important to note that whilst supplements can be used to help support overall health and performance, they should not form the basis of your diet. Always focus on a balanced, nutritious diet and healthy lifestyle choices as a strong starting point before reaching for supplements.
If you want to know more about Ethos, head over to their site! If you’d like to give it a go for yourself, order using the code FFF for 20% off (including subscriptions).
* Please note these supplements are not suitable for vegans, vegetarians or pescatarians.
Save as PDF
