The Best For a Reason: Beefeater’s 50th Anniversary Gin

Beefeater Gin brings you more than just a quality base for your G&T or martini; Beefeater strives to capture the spirit of London.  From the bold and creative taste expertly revealed in every bottle, comes the essence of London, the bold and creative city where Beefeater is proudly made.  The company seeks further inspiration from the trendsetters—street artists, designers, and avant-garde barbers—who push the creative envelope, as Beefeater aspires to do with every product.  In 1863, James Burrough purchased the Chelsea Distillery and founded Beefeater, what is now the world’s most awarded gin, taking home four ISC awards in 2017 alone.  Production moved to Lambeth in the early 1900’s and was later sold to Whitbread in 1987, and was ultimately acquired by Pernod Richard in 2005.  As of 1995, Desmond Payne, the world’s most experienced gin Master Distiller, has been guiding the business, personally testing over 200 Juniper samples, to ensure that Beefeater’s bold character is always as advertised, as promised.

Beefeater is launching their 50^th anniversary Gin in honor of Payne and his illustrious 50-year career as a Distiller.  Crafting Beefeater London Dry Gin is history in the making, every day.  Botanicals are hand-selected and weighed.  Among the Botanicals present in the new blend is a harmonious combination of flavors, including Juniper and Orris root.  The 24-hour seeping process allows the bold Juniper character and strong citrus notes to manifest beautifully.  To see the distillation process up close, it is possible to tour!   Beefeater also translates its magic in the distillery to what happens behind the bar.  Their expert team of bartenders (they are now sponsoring a global bartending competition), and cocktail recipes, infused with a mix of unique and classic flavors, is just another example of Beefeater’s inimitable dedication to persevering their craft.  Find the 50^th Anniversary Gin locally if you live in the UK, or order it online through Master of Malt.

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