Health & Nutrition
Is ‘Superfood’ A Marketing Term?
The term ‘superfood’ has become a buzzword in the world of nutrition and, more notably, the marketing industry, in the last few years. A word with connotations of quick-fixes, impossibly high health standards, and “clean” eating. Behind the allure of these so-called superfoods lies a complex web of marketing strategies, nutritional science, and consumer trends. […]
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