MARTINI & ROSSI: Bitter Edition

This year, at the drink industry event ‘Tales of the Cocktail’ in New Orleans, the world’s leading vermouth has unveiled its latest innovation that is inspired by the original 1872 MARTINI & ROSSI Bitter recipe. Riserva Speciale Bitter joins the Riserva Speciale Rubino and Riserva Speciale Ambrato – two vermouth di Torino that were presented two years ago as part of a dedicated craft of exceptional Italian Aperitivi for bartenders and drinks enthusiasts, inspired by the home of MARTINI & ROSSI.

To develop the new Riserva Bitter, MARTINI & ROSSI used 100% natural ingredients and the original 1872 recipe, created by the founder of the company, Luigi Rossi, as inspiration. Their Master Herbalist Ivano Tonutti has carefully selected three rare botanicals – Saffron, Angostura and Columba – to deliver a unique richness and complexity to its taste profile through different dimensions of bitterness. The Bitter is rested in the same Tino casks that are used for the Riserva Speciale Vermouth di Torino, which extracts and shares the vermouth’s common botanical, Italian Artemisia, allowing its unique and complex bitter taste to perfectly complement it. MARTINI & ROSSI Bitter provides the ideal component in classic Italian aperitif cocktails, for example combine it with the Riserva Speciale Vermouth di Torino to create the ultimate MARTINI & ROSSI Negroni. Also, serve it alone or simply mixed with tonic for a refreshing drink.

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